• +4.1pp

  Ad Recall and +5.2pp Brand Familiarity in a highly competitive festival environment

• +76%

  higher VTR 2s vs benchmark and 2x higher VTR 6s vs benchmark

• +14.6%

  VTR 6s on TopView placements during peak festival moments

How Maybelline brought festival culture to life on TikTok

• +43%

  Click-through rate for TopView campaign

• 38%

  higher conversion rate vs. non-Smart+ TikTok campaigns

• 7.7%

  lower cost per lead vs. other platforms (on equal spend) with TikTok Smart+

How Banca Transilvania used TikTok Smart+ to boost engagement and drive more qualified leads

• 2X

  Engagement rate

• 21M

  video views

Helping Kaufland Romania build their profile to 1 million followers through a fun and engaging challenge, all while winning them the ‘Greatest Branding’ award in the TikTok Ad Awards 2024.

• +135%

  Unique user reach

• -45%

  Cost per click

• +70%

  View rate vs. other social media platforms

Helping Durex capitalise on the month of love with an engaging awareness and traffic campaign

• x3

  Ad spend

• x6

  Installs

• -45%

  Cost per install

Generating engagement and installs for the Mondly by Pearson app during the pivotal Q5 period.

• -29%

  Cost per action

• +75%

  Click through rate

• 1.7x

  Return on ad spend

Helping beauty brand Pink Panda boost awareness and sales amongst a whole new audience in Romania.

• 15M+

  Impressions

• 100K

  Increase in followers

• 35%

  Lower CPM vs regional benchmarks

Boosting conversions with community interaction campaigns